Dallas Sports Commission

Dedication. Devotion. Undeniable Excellence.

These are the hallmarks of the Dallas Sports Commission, an organization that launched in October 2014. Transitioning into its own brand after previously existing as the Sports Marketing Department of the Dallas Convention & Visitors Bureau, the Dallas Sports Commission quickly made its presence felt by attracting major events to the area and serving as the local marketing and operational backbone for these events. The Dallas Sports Commission, along with numerous regional partners, is helping to spearhead Dallas’ aggressive effort to bring the World Cup back to Dallas in 2026.

In a region that has gone all-in on the Bigger Is Better mantra, there’s no denying the leadership role that the Dallas Sports Commission has played in generating an economic impact of over $2 billion for the greater Dallas area over the past five years, growing Dallas and the surrounding region’s big event legacy and defining the region as America’s Premier Sports Destination.

In Its First 5 Years, the DSC Was Responsible For:

$2.2 Billion Economic Impact
309 Sporting Events Booked
$106 Million in Local Taxes
4.5 Million Athletes, Fans, and Visitors Coming to the Region
1.8 Million Hotel Rooms Booked
14,458 Jobs Supported

The First Five Years

October 2019 ushered in a celebration of five years of the Dallas Sports Commission serving the Dallas region. The DSC’s impact continues to be far-reaching, from the very elite level of professional sports to events that tug at the heartstrings like the National Veterans Wheelchair Games. The diverse roster of events brought to the region by the DSC provides entertainment and athletics opportunities for all Dallas-area residents, whether you’re huge into football or eSports, rodeo or boxing, softball or spelling. But don’t just take our word for it. The milestones and memories from the first five years speak for themselves and remain a lasting legacy of the Dallas Sports Commission.