NORTH TEXAS REGION
WELCOME TO NORTH TEXAS
- 4th largest region in the U.S.
- Comprised of 11 counties
- Home to 7.6 million people
- Estimated growth to 10 million people by 2030
- DFW is now the 2nd busiest airport in the world – not only does it serve the international market, but more importantly once you get here, you can fly out of DFW or Dallas Love Field Airport and reach every other major U.S. market in under four hours
- Dallas' Arts District is the largest urban arts district in the United States, covering 68 acres
- Dallas has one of the largest LGBTQ+ populations in the U.S., and the biggest in Texas
CULTURE AND DIVERSITY
If diverse cities comprise a rich tapestry of many different cultures, religions, and lifestyles, count Dallas as one of most richly diverse cities in the country. Dallas, which in 2019 ranked as one of the country’s five most diverse cities, exemplifies a vast melting pot of socioeconomic diversity, cultural diversity, economic diversity, household diversity, and religious diversity. In Dallas, we come together to celebrate our differences. This important convergence of uniqueness and differences is reflected throughout the sights and sounds of the city. Dallas’ authentic arts, music, food, places of worship, historic landmarks, and urban lifestyle all contribute to the city’s makeup, and we wouldn’t want it any other way.
World Cup guests will find the Dallas region to be a one-of-a-kind mix of nouveau sitting beside the time-honored, ranging from the chic to the classical, from the extravagant to the quaint, and from the opulent to the affordable. No matter the preference nor the palette and no matter the budget nor the background, everyone can find what they’re looking for in Dallas.
The Dallas region has ranked No. 1 by the U.S. Census Bureau in new residents for the last four years in a row, and have been in the top three regions for the entire decade. Today Dallas boasts the nation’s fourth-largest metro area in terms of population. The region is a melting pot of cultures, religions, and lifestyles. Dallas consistently ranks as one of the “Top 6 cities for African-Americans,” and the metro area includes the ninth-largest Latino population in the country. More than 300,000 Asians call North Texas home, and the LGBTQ+ community is also among the nation’s largest and the biggest in Texas.

Getting Around North Texas
North Texas is a wide and well-connected region, with major venues, stadiums, and universities located within easy driving distance. On average, most destinations are 25–35 miles apart, which typically means a 30–45 minute drive in normal traffic. However, during rush hour or on days with major events, travel times can stretch closer to 50–60 minutes.
For example:
Dallas to Fort Worth: ~30 miles | 35–45 minutes (up to an hour with traffic)
Dallas to Frisco (Toyota Stadium): ~25 miles | 30–40 minutes (up to 50 minutes with traffic)
Dallas to Arlington (Dallas Stadium in Arlington): ~20 miles | 25–35 minutes (up to 45 minutes with traffic)
Dallas to Denton (University of North Texas): ~40 miles | 45–55 minutes (up to 70 minutes with traffic)
When planning travel around FIFA World Cup™ events or other large gatherings, we recommend allowing extra time for traffic and parking so you can fully enjoy the experience.
STAY NORTH TEXAS
Hosting more FIFA World Cup 26™ matches than any other U.S. city, North Texas is built for fans. Stay in Uptown Dallas’ luxury hotels, modern downtown properties, or convenient options in Arlington near the stadium. Whether you want high-end comfort or budget-friendly convenience, discounted rates are available when booked in advance. Enjoy world-class amenities and authentic Texas hospitality, the DFW metroplex has accommodations to suit every traveler.
ARLINGTON
Arlington, located in the heart of North Texas and the DFW metroplex, is one of the nation’s top entertainment destinations and was named 2025’s fourth most diverse large city. Home to professional sports, global events, and family-friendly attractions, Arlington’s Entertainment District features luxury hotels, Texas Live!, Six Flags Over Texas, Hurricane Harbor, the National Medal of Honor Museum, the Arlington Museum of Art, Globe Life Field, and the iconic AT&T Stadium. Beyond this district, visitors can explore vibrant Downtown Arlington, enjoy diverse dining, boutique shopping, nature, history, and an array of cultural and recreational experiences that create lasting memories.
DALLAS
Dallas is the bold, beating heart of North Texas—a city where big dreams meet even bigger opportunities. Known for its skyline of shimmering glass towers, vibrant arts and culture, world-class dining, and legendary sports, Dallas blends global sophistication with Texas hospitality like no other. It’s a city of innovation, diversity, and unstoppable energy, where every moment offers something new to discover. Being part of Dallas means stepping onto a global stage and joining a community that celebrates excellence, creativity, and connection.
FRISCO
Just 25 minutes north of Dallas, Frisco is a premier destination for sports and entertainment. Home to the Dallas Cowboys’ headquarters at The Star, FC Dallas at Toyota Stadium, the National Soccer Hall of Fame, the Frisco RoughRiders at Riders Field, the Dallas Stars, and PGA of America’s headquarters with the Omni PGA Frisco Resort, it’s a hub for fans of every sport. Beyond athletics, Frisco offers 400+ restaurants, award-winning resorts, family attractions like KidZania, the National Videogame Museum, and TrainTopia, plus vibrant arts, shopping, and a future Universal theme park. With endless events and experiences, Frisco truly has something for everyone.
FORT WORTH
Fort Worth is the 11th-largest city in the United States, known for Texas hospitality and a dozen remarkable districts full of culture and fun. The historic western Stockyards featuring the world’s only twice-daily cattle drive, Billy Bob’s Texas, the world’s largest honky-tonk and the new Mule Alley. A connected downtown with the 37-block Sundance Square entertainment district. The stunning museums of the Cultural District, the Botanic Garden and nearby Fort Worth Zoo.