COCA-COLA SOUTHWEST BEVERAGES ANNOUNCED AS OFFICIAL WORLD CUP 26™ DALLAS HOST CITY SUPPORTER

COCA-COLA SOUTHWEST BEVERAGES ANNOUNCED AS
OFFICIAL WORLD CUP 26™ DALLAS HOST CITY SUPPORTER
North Texas FWC Organizing Committee also announced the kickoff
of the Soccer Equipment, Cleats and Shoe Drive – June 11-30

The North Texas FWC Organizing Committee announced today that Coca-Cola Southwest Beverages has been signed as an Official World Cup 2026™ Dallas Host City Supporter. The announcement was made as part of a “One Year to Go” FIFA World Cup 26™ press conference in North Texas.

“We are proud to introduce Coca-Cola Southwest Beverages as our first Official World Cup 26™ Dallas Host City Supporter,” said North Texas FWC Organizing Committee President Monica Paul. “Coca-Cola brings 50 years of World Cup experience to our market and we have no doubt CCSWB as the local Coca-Cola bottler will be a valued and active partner alongside the North Texas FWC Organizing Committee as we aim to deliver an incredible experience for Dallas and the North Texas region.”

As a Host City Supporter, Coca-Cola Southwest Beverages will play a key role in community initiatives aligned with the North Texas FWC Legacy commitment. Additionally, Coca-Cola Southwest will have significant branding opportunities throughout the North Texas region including custom-branded delivery trucks.

“The FIFA World Cup is more than a tournament – it’s a global movement that unites people across borders, cultures and generations. As someone who grew up watching fútbol in Colombia and France where passion for the game runs deep, this partnership is especially meaningful,” said Jean Claude Tissot, president of Coca-Cola Southwest Beverages. “Hosting the World Cup is a major business and cultural opportunity for Dallas-Fort Worth. We’re proud to serve the community as Host City Supporter and celebrate fans through new and innovative experiences only CCSWB can deliver.”

Along with the “One Year to Go” until the FIFA World Cup 26TM celebration and press conference, the North Texas FWC Organizing Committee kicked off its Community Soccer Equipment, Cleats and Shoe Drive beginning today through June 30. Coca-Cola Southwest Beverages contributed the first donation with 200 soccer balls to the cause.

The North Texas FWC Organizing Committee is asking the North Texas region to donate new or gently used soccer gear to support youth and families across the region. All donations are encouraged to be made at participating Kroger and YMCA locations across North Texas (listed below). Soccer equipment and cleats will be distributed to local nonprofits supporting underserved youth. Shoes will be collected and distributed by Soles4Souls, to support individuals and communities around the world to help fight poverty and support global sustainability efforts.

North Texas FWC Organizing Committee Soccer Equipment, Cleats & Shoe Drive Participating Locations:

Kroger

  • Kroger, 4241 Capitol Ave, Dallas, TX 75204
  • Kroger, 752 Wynnewood Dr, Dallas, TX 75224
  • Kroger, 2580 E Arkansas Ln, Arlington, TX 76014
  • Kroger, 3120 S University Dr, Fort Worth, TX 76109
  • Kroger, 3205 Main Street, Frisco, TX 75034
  • Kroger, 7500 Preston Rd, Frisco, TX 75034
  • Kroger, 313 E Pioneer Pkwy, Grand Prairie, TX 75051
  • Kroger, 3612 N Belt Line Rd, Irving, TX 75062
  • Kroger, 7505 N MacArthur Blvd, Irving, TX 75063
  • Kroger, 4620 SH 121, Lewisville, TX 75056
  • Kroger, 2671 Little Elm Park, Little Elm, TX 75068
  • Kroger, 2721 Sam Rayburn Highway, Melissa, TX 75454
  • Kroger, 525 N Galloway Ave, Mesquite, TX 75149
  • Kroger, 9617 Coit Rd, Plano, TX 75025
  • Kroger, 1250 N. Preston Rd, Prosper, TX 75078

YMCA

  • Boone Pickens YMCA, 601 N Akard St, Dallas, TX 75201
  • Moody Family YMCA in the Park Cities, 6000 Preston Rd, Dallas, TX 75205

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About Coca-Cola Southwest Beverages
Dallas-based Coca-Cola Southwest Beverages (CCSWB), a company of Arca Continental, is one of the largest Coca-Cola bottlers in the United States. CCSWB produces, markets and distributes Coca-Cola brands throughout Texas and parts of New Mexico, Oklahoma and Arkansas. The company employs more than 9,000 associates who operate 7 production plants and 37 distribution facilities, serving more than 31 million consumers.  Headquartered in Monterrey, Mexico, Arca Continental is one of the largest Coca-Cola bottlers in the world with an outstanding history spanning more than 97 years. Within its Coca-Cola franchise, Arca Continental serves more than 118 million consumers in Mexico, Argentina, Ecuador, Peru and the Southwestern U.S.  Arca Continental also produces and markets snacks under the brand names Wise in the U.S., Bokados in Mexico and Inalecsa in Ecuador. For more information, visit www.cocacolaswb.com and www.arcacontal.com.

About FIFA World Cup 26™- Dallas
We Welcome the World – In Dallas, the city of big ideas and even greater accomplishments, sports are no exception!
https://www.dallasfwc26.com/
@FWC26DALLAS
#WeAre26 #WeAreDallas

Media Contact:
Joe Trahan
Director of Communications, North Texas FWC Organizing Committee
media@dallasfwc26.com
(985) 778-9896