As part of the global celebration leading up to FIFA World Cup 26™, Dallas has officially revealed its Host City Poster – a dynamic and uniquely local design created by Fort Worth-based artist Matt Cliff.

Selected through a competitive submission process led by the North Texas FIFA World Cup Organizing Committee, the poster represents the spirit, culture, and energy of Dallas and the surrounding North Texas region. Local artists were invited to submit designs capturing the essence of their city, with Cliff’s artwork rising to the top for its bold composition, detailed craftsmanship, and authentic reflection of Texas pride.

The Dallas Host City Poster blends the iconic western heritage of the region with the modern, metropolitan feel of the city — symbolizing how soccer connects diverse cultures and communities. The design features striking visuals and vibrant colors that showcase Dallas as a city ready to welcome the world in 2026.

The Official Host City Poster will be displayed throughout Dallas and the DFW Metroplex leading up to and during FIFA World Cup 26™, serving as a visual representation of the city’s role on the world stage.

To view the Official Dallas Host City Poster and explore the full collection of Host City posters, click here.