Events Manager
Email: colleen@dallasfwc26.com
Colleen Joyce is an event executive and entertainment strategist with more than two decades of experience producing large-scale public events, curating world-class talent, and building high-impact community experiences across North Texas.
As Senior Director of Events & Development for XO Marriage, Colleen led large-scale conferences, fundraising initiatives, and premier donor experiences serving thousands each year.
Previously, as Plaza Manager for Sundance Square in Fort Worth, Colleen managed all public and private events, including the Plaza’s Grand Opening Weekend, and produced the largest free New Year’s Eve celebration in North Texas.
Colleen’s earlier career includes serving as Entertainment Director and Talent Buyer for Gaylord Texan Resort & Convention Center and its flagship venue, Glass Cactus Nightclub, where she managed a multi-million-dollar annual budget and booked artists ranging from local performers to nationally recognized acts. Under her leadership, Glass Cactus earned national recognition from Billboard and Pollstar as one of North America’s top club venues.
In addition to her role with the North Texas FIFA World Cup Organizing Committee, she serves as Founder and Director of Events for Seven Six Entertainment, where she curates top-tier live entertainment for private events, corporate functions, non-profit organizations, school districts, and public festivals.
A Cum Laude graduate of the University of Texas at Arlington with a BBA in Marketing, Colleen brings a collaborative leadership style and a strong network of industry and community partnerships. She is committed to delivering world-class experiences that showcase North Texas on a global stage and create a lasting legacy for the region.
